Dannon asked Beardwood&Co. to help them create a new yogurt brand with all-family appeal. The task was to create a stand-out in the crowded dairy aisle and catch Mom’s interest with “just a few simple ingredients” story. Every thing about the packaging design is deliberately bold and simple, in line with the natural-good-for-you product concept. The PURE logo drips with dairy deliciousness while the oversized berries deliver a mouth-watering freshness.

Designed by Beardwood&Co., New York
Dannon Pure Dannon Pure

Dannon Pure

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