According to Mintel’s Packaging Trends survey up to 30% of buyers are ready to opt for a product if it is sold as a seasonal or limited offer. For the Danissimo’s milkshake brand seasonal tastes have already become part of the annual marketing plan. They support the relevance of the product and, being in harmony with consumer sentiment, strengthen the emotional connection with buyers.
The packaging of autumn cocktail with apple strudel taste continues the theme of delicious treats, at the same time it stands out in the product line, drawing attention to the delicious seasonal novelty. The adaptive design structure that we had developed earlier made it possible to preserve the continuity of elements and brand recognition easily.