This was my entry for the D&AD New Blood award 2014. The brief was to re-package the Rejuvenate drink, and bring a new product, Natural Energy, to the market.

My concept was the scientific effect that energy has on our body, and the way that we process it. I wanted to represent this through my visual language, whilst keeping a sophisticated and simple aesthetic.

Designed by: Tom Lord, United Kingdom.

 

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D&AD New Blood Entry 2014

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