Here is my Starpack Entry for the Nestlé and GF Smith packaging competition 2016. The brief was to redesign a Nestlé product of my choice, in which I decided on the ‘Nestlé’ Walnut Whip, as I felt the current packaging looked cheap and out of place amongst other Nestlé products. It was also once a popular childhood treat, but since its consumers have grown up, it’s popularity has slowly deteriorated. This inspired me to create a whole new packaging experience, in which the consumer has full control over the aesthetics of their packaging, encouraging a younger audience to get involved.
Designed by: Ben Dundas-Gray, United Kingdom.