The redesign of the traditional “tubes” of “Kraeuterkaese” creamy parmesan cheese (manufactured by Pomerode Alimentos) had as main objective to rejuvenate the brand’s visual identity. Taking as inspiration the first editions of the packaging, we created a clean and sophisticated design that is both modern and vintage.

We also developed a clearer division between each type of product, making it easier for the final consumer to identity.
Designed by: Arthur William Presser, China.