The handmade food company COOK were looking for unique and bespoke packaging to make their new premium range of frozen meals stand out. It became apparent the range needed to be taken to a different place in terms of its positioning within a retail environment, ready meals needed to become luxury. Celebrating the little things that make an evening in or meal at home special became the starting point. This thought was then developed to become our proposition – ‘A Special Night In’.
Designed by: Emma Morton, Australia.