For our rebrand of Driftwood Brewery’s Clodhopper, a Belgian-style Dubbel with barley grown and malted locally by artisan maltster Mike Doehnel, we decided on a typographic approach with strong familial resemblance to Pilsner Doehnel and Blackstone Porter.
Bold, bright orange and a rich, syrupy red call on the big caramel characteristics of the barley malt. For an elegant finishing touch, the dieline takes its big curves and corners from the letterforms, particularly the long flowing scroll of the uppercase ‘C’.
Designed by: Hired Guns Creative, Canada.
Printer: Westkey Graphics
Photography: Sean Fenzl