CLEAN
packaging
“We are a simple brand with a simple concept: to give you everything you need and nothing you don’t: our name is our promise.” – CLEAN
A packaging project for the fragrance line famous for being the “non-perfume perfume”. Like the brand name itself I focused the design to being simple yet still visually interesting. The silver ink is used for the logo (highlighting the brand name) and the inner design (giving a little eye catching surprise when slid open) while the transparent box creates a multi-layered white ink design.
Designed by: Seph Kim, USA.