AIM

The goal of this concept project was to design a cardboard box that would stand out from conventional vodka packaging and branding while promoting a sense of curiosity about its contents. With eight equal sides and a square top and base, this box clearly embodies the form, purity and simplicity of a crystal. 

Made from 100% recycled cardboard, the box’s shape, while unique and sophisticated, still allows for conventional stacking and storage. This was one of the strongest points to consider in the process of developing this conceptual package for such a fine product. In addition, the graphics for the package were meant to be almost the same as the original box but in a minimalist and elegant way.
The new design perfectly complements the great craftsmanship behind both the vodka and the bottle while maintaining an allure of it’s own.
Designed by: Ricardo Gonzalez, USA.