A conceptual brand of paint supplies, Chroma aims to guide its customers with the right tools for each painting project. The brand’s identity was based on simple illustrations, smooth colors, and effective typography, giving it a contemporary look and feel. The packaging system was set on a brilliant white paper, allowing the identity and colors to be the highlight of each product.
The back side of the label is also a tab because there is a special letter (where the name comes from) for the buyer to read.
Designed by: Cez Raquion, USA.