The challenge: in Europe innovative carbonated soft drinks without artificial ingredients and less calories are greatly missed. Our briefing was to create the cool new soda brand that would challenge the few mainstream players that have claimed this market.

The solution: Charlie’s natural soda was born a quintessential challenger: cool, smart and rebellious. We walked with our client through tough decisions to define Charlie’s positioning and name. Charlie’s visual design is all about vibrant colours and handmade typography that shake up the competition and sales.

The deliverables: concept development, positioning, naming, identity and 2D packaging design.

Region: Europe.
Year: 2012-13
Designed by: Hayden Roberts, Netherlands.