When asked to design a brand from the ground up for a new ready to drink alcoholic beverage named Sangria, images of Day of Dead skulls appeared. However, the Day of the Dead is Mexican celebration and Sangria is spanish. But it looks cool and the visual “peril packaging” is perfect for the desired youth extreme sports target profile who could potentially create a culture around the type of drink. Works for Jager. Since launching, Sangria has been able to cpture and engage customers. 
Designed by: Troy O’Brien, Australia.