Task
Create a brand identity and packaging for a new brand of vodka aiming the product at a particular audience.

Solution
Challenging the two leading brands Absolut and Chase, a Homegrown Cheshire Potato Vodka was created.
From the fields straight to the bottle, locally sourced ingredients give the vodka a unique homegrown taste. With a variety of Cheshire grown flavours Rhubarb Crumble, Bramley Apple Pie and Jam Roly Poly.

Date
May 2014 
Designed by: Lilly Parr, United Kingdom.
 
Castle Rock
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Castle Rock

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