VISUAL IDENTITY | FINAL EXSAM 2013
Visual identity for Camilla Plum a Danish cook and author. Camilla Plum lives on a farm called Fuglebjerggaard, north of Copenhagen. It is a diverse organic farm and gardens, all the produce sold in the farm shop or online delivered to your home by the Danish postal service.
Project | Concept
Branding Camilla Plum in her own name instead of Fuglebjerggaard. Camilla Plums products also be sold in Irma. And most importantly, change the experience it is to receive products purchased online.
The idea behind the packaging is to emphasize the originality of the product and add authenticity. All packaging can be reused for the same or new purposes. It is the story of Camilla Plum, Denmarks smallest mill and her farm, the authentic Fuglebjerggaard.
Camilla Plums name and pictures are used with permission from Camilla Plum.
Designed by: Michelle Melissa Jakobsen, Denmark.