When developing the design for the line of cheeses, we wanted to highlight a specific product advantage. Due to its composition, Blue Moon light cheeses are perfect for a quick evening snack, without consequences for the figure and diet. The main element was the month, as a symbol of the time of day and at the same time a recognizable visual image-comparison. The yellow color and craters of a celestial object have long been a humorous metaphor for cheese in popular culture. Continuing with the moon idea, we chose a deep night blue. In addition to the semantic designation of twilight, it creates a simple, laconic background against which the corporate element – the month, like a slice of cheese – stands out clearly and is easily read.