Bueno de Alegoría is a malt coffee brand based in Monterrey, Mexico. Artisanal and mysterious vibes surround the brand to highlight its main difference from regular coffee, as they are the first of their kind in the country. Since the whole product line is just being introduced into the market, the use of various materials but consistent shapes was the main resource in developing the brand’s graphics. A combination of traditional lettering methods and contemporary typography gives contrast to the identity.
Desined by: Chapter, Mexico.
Photography: Juma Herrera for Nation Visuals