Designed by: Fabula Branding, Belarus.

The task:
Package design development for a set of “New Year” cookies
Solution:
The large part of the packaging is a traditional story illustration done with the vintage style. A cozy picture creates the desired dreamlike mood and tells a magical story about a meeting of village kids with Santa Claus.
With many figures and full of touching details, the composition increases the consumer time spent with the packaging and creates a feeling of “I want to look at everything”. Decorative edging, with its stylistics reminiscent of Christmas caramel, creates an appearance of dynamism and brightness, and makes the product more noticeable on the shelf.