This package solution was my entry for the annual Packaging Impact Design Award (PIDA) competition. The challenge was to re-package champagne in a new, modern, futuristic and exciting way aimed at people who these days also consumed champagne in a different way.
Since I love cities, the inspiration for my entry came of todays modern skyscrapers, with it’s modern, lean and futuristic lines and shapes. One of the biggest influences was the Turning Torso skyscraper in Malmö and Al-Tijaria Tower in Kuwait City. The typography is well integrated with the package, having the brand name, logo and backside text following the shape of the package. The name ”Boulevard” is a direct reference to the big streets of the major cities and were also chosen for it’s french connection (since champagne is ONLY made in France).
The message of this concept is to urge people to stay and spend their semester in the cities, to be enriched by its vibe and pulse. To support and strengthen that message, I also created a campaign called “Got Pulse?”. The campaign urged people to post their best city holiday photos on Boulevards Facebook-page and the winner was granted a all-inclusive tour of the vineyard.
The package is handmade (creasing, glueing and cutting) and printed on a Mimaki UV printer.
Designed by: Steven Persson, Sweden.