Botanica has been a trusted household healthcare brand in New Zealand for 15 years. Over time, products have been added to the range, however it had never built a consistent and solid brand identity. The problem was presented to me, to consolidate the brand image, tidy up the packaging’s information and to refresh the colours. It was important to keep the products in a familiar look so long-time customers will still recognise the brand, as well as appealing to new customers with a modern look. The new design and sales presentation was well-received by pharmacy sales reps. Production is in progress.
Designed by: Amy Kwong, New Zealand.