“lg2boutique pulls off a coup for the new Boris Vodka.
Boris once again expanded its family of products with an entry into the world of spirits. The brand new product, a Quebec-made vodka, can be found on SAQ shelves, a first for the Boris brand, whose products had only been available in supermarkets and convenience stores until then.
lg2boutique faced two challenges: introduce the new Boris Vodka and then make it consumers’ preferred choice among all the competitive offerings available at the SAQ. To achieve this, the brand atelier drew fully on Boris’s audacious and maverick DNA. The defiant crack resonates with the character’s rebelliousness and dissent as he escapes – a powerful beacon of freedom.
A clean, slender, satiny look echoes the purity of this plant-based vodka. The new bottle was honoured with Gold at the Gaïa Awards, which recognize excellence and innovation in the food packaging industry, in the Wine, Cider and Spirits category.”
Designed by lg2boutique, Canada.