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Designed by: Maddy Russell, United Kingdom.
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This was a project done whilst on a placement for a packaging concept for ‘Blue Whale,’ a strong porter beer.
Porter beer originates from early 18th century London amongst the working classes. This is also where the drink gets its name as it was popular among London’s river and market porters. The design has been inspired by the rich history of this beer. This beer aims to bring what was once a victorian working class beer into the modern premium beer market.

‘The people’s porter’