A burger is best enjoyed with a beer, that’s why Tio Joe decided that the first expansion of its brand was a range of rustic beers.

Each beer of the range will be inspired in the memories of fields visited by Tio Joe. For Blondy’s case, a field where the sunset and the earth join together to grow out the purest and blondest wheat ever seen.

The packaging maintains differential elements of the branded house, and the flexible layout of the label will allow the incorporation of future beers.

Year & Location
2015, Barcelona, Spain.

Assignment
Analytical Research, Strategic Insight, Naming, Storytelling, Identity System, Packaging.

Designed by: Diferente ., Spain.

 

Blondy

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Blondy11

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Blondy

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