Packaging for the craft beer BITCH is in fact a fictitious rebranding for Portuguese brand VADIA (eng. bitch) created for the purpose of student project. Original label refers to vulgar meaning of brand’s name – presents provocative female figure, is offensive, humbling and – in my opinion – just distasteful.

While designing new packaging I intended to break away from pejorative meaning of the word ‘bitch’ and amuse customer by pointing out different interpretation – I have created series of simple, minimalistic illustrations portraying 4 females of dogs.

I decided to display Chihuahua, Bulldog, Cocker Spaniel and Great Dane. Why? Because I believe appearance and temper of each of those types of dogs can be a reference for one kind of beer.

The result I was hoping to achieve is catchy and funny label design, which would entertain potential client – just like beer itself.

Designed by: Aleksandra Godlewska, Poland.

 

BITCH

BITCH3

BITCH5

BITCH6

BITCH7

BITCH8

BITCH9

 

 

BITCH Craft Beer

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Trophy
Taiwan High Mountain Tea
Alcoholic Beverages
Frisky Midget
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates