The concept for this project was to create a South African inspired craft beer. Traditionally Zulu woman make their own beer that the men drink at festivals or weddings. A Zulu festival beer was created making use of traditional colours and symbols. The beer is named “Bhuti” refers to a brother, bro, guy friend. The masks on each of the bottles refers to the tradition masks that was used as Zulu festivals, also inspired by the wood carved Zulu masks that can be bought near Kwa-Zulu Natal. A triangle was used in the logo. A zigzag pattern was also used in the design. This is depicted from the traditional beer baskets end means masculinity. Each colour used has a specific meaning within the Zulu culture. When a colour is used next to white it gives it a positive meaning. White represents spiritual love. Black indicates rebirth and yellow wealth. Lastly red indicates love and strong emotion. Traditionally two types of beer are made, namely a darker sorghum beer and a lighter maze beer, thus the reason for making a series of two types of beer. Promotional items include a Cap, T-shirt, bottle opener as well as coasters.
Designed by: Judy Kriel, South Africa.