Best Of Nature, short BON, only uses the most natural ingredients in traditional recipes for its finest oils, herbal mixtures and essences. But with a constantly growing product palette, it was important to establish a strategic and aesthetic focus for the brand. Nature refrains from the unnecessary. So does the new corporate design developed by moodley brand identity. The high-class distillates and mixed spices now appear in a packaging that gives every product its space without failing to provide consistency. After the rebranding, the website also shifted the focus on the products – and with them on the finest essences of nature.
Client: B.O.N. Natural Product GmbH
Creative Direction: Mike Fuisz
Art Direction: Natascha Triebl, Kurt Glänzer
Graphic Design: Kurt Glänzer, Marie Zieger
Text: Andreas Leitner, Tamara Sill
Project management: Christina Schachner, Rupert Rechling
Director Digital: Birgit Taucher
Web Development: Dominic Fuss, Timotheus Triebl, Moritz Ketterle
Brand Consulting: Simone Kovac
Moodley brand identity, Austria.
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