Client: Behr Paints, Packaging Design System
Description
Take an existing paint brand and revitalize this identity through a packaging design in order to create  a distinction on the shelf in a competitive retail market. There is a loyal consumer base looking for something refreshing and new that will stand out from the rest and which will increase sales.
Concept
Behr Paints was founded in 1948 after the Second World War, the founder Otho Behr, Jr. began selling linseed oil to paint stores from the back of his woody station wagon. It was this dedication and recognition that I wanted to highlight with a modern and friendly approach for consumers.
Designed by: Marcella Silva, USA.
 
Behr Paints
Behr Paints2
Behr Paints3
Behr Paints4
Behr Paints5
Behr Paints6
Behr Paints7
Behr Paints8
 
 

Behr Paints Rebrand

Featured on Package Inspiration

You may also like
Beverages
Flavorsplash
Food & Gourmet
Call of Chtulhu
Bath products
Pari Satiss
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates