Entered into AIGA’s “Home Brewed” Beer and Label Design competition. Created identity system, designed logo and packaging for craft beer.
First, to explain the name. I wanted to give some credit to the brewer of this awesome beer so to pay homage to his home state of Illinois, I decided on “Bear Down.” I was also able to make a play on words by using an image of a bear that is physically down (for all you Bear-haters). The tagline was also something I wanted to use throughout the packaging, “bear down, beer up.” As for the overall look, I used a simple, rustic appearance to go with the rustic quality of the beer itself and the bear name/look.
Designed by: Hana Sarah Reichl, USA.