Context
We have been called to worked over a new product that will be launched in Australia: ‘Fruit Hot Cross Buns’.

The brief was to achieve a simple and direct concept, with a minimalist graphics and the guideline, should be 80% clear plastic approx. We need to communicate freshness with a mix of tradicional look.

Solution
We re-design the brand keeping the typography with a new shape to contain the logotype. We believe that a morphology of a ‘dialogue’ shape design will generate a brand who wants to be connected and speaks with their consumers.

For the other hand the design of the packaging is a fair reflection of brand honesty and quality product with enough components to create a system that is impactful from a distance. Has a layer of detail up close, straightforward and contemporary in its communication and an interesting minimal aesthetic. In resumen, we create a packaging design able to blends a traditional bakery aesthetic with a very modern and minimal execution.

Client: Baker Bob’s
Location: Melbourne, Australia
Industry: Food
Status: Completed
Render Artist: James Pazzi

Designed by: # makebardo, New Zealand.

 

Hot Cross Buns

Hot Cross Buns2

Hot Cross Buns3

 

 

 

#baker_bobs

Featured on Package Inspiration

You may also like
Bath products
Heist & Roth
Genové
Bath products
OH, MY SALT!
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates