Astis takes the idea of minimal yet impactful design which is a direct reflection of their target consumer. They want a can that stands out from the rest of the “so-called” energy drinks. “The design of the can is based on the visual identity of Astis: striking close-up photography and video of ‘fluids in motion’. By using an innovative high definition printing technique from manufacturer Rexam a lot of detail and depth from the original photography is preserved.”
“Astis is a new ‘vitality drink’ that will be launched in the Netherlands in September.
The basis is reverse-osmosis purified water. It’s a sugar-free drink with a mix of herbal- and fruit extracts that enhances vitality and well-being. Astis Bubbles is the first product in a range of vitality enhancing products.
The design of the can is based on the visual identity of Astis: striking close-up photography and video of ‘fluids in motion’. By using an innovative high definition printing technique from manufacturer Rexam a lot of detail and depth from the original photography is preserved. The uncomprimising, minimalistic design conforms with the taste of Astis Bubbles: an uncompromising support for people who take responsibilty for their own health, as opposed to the quick fix that so-called ‘energy drinks’ offer.
Astis website will be online shortly at www.drinkastis.com
Design: Hajo de Boer / Duck Soup, Netherlands
Photography: Julius Rooymans

->Astis Bubbles – introduction UK<-

Astis

Astis2

Featured on Package Inspiration

You may also like
Beverages
Sticky Chai
Bath products
Javali
Beverages
Cofftastic!
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates