We created the AROMA brand for an extensive range of Greek personal care products available in supermarkets. The range takes its name from the natural scented essential oils and other select organic ingredients contained in the products. (‘aroma’ in Greek being the word for perfume, scent or fragrance).

Our main concern was to differentiate the range from the competition on long shelves displaying this class of product in supermarkets. This is the reason why we avoided realist illustrations of fruits or water splashes.

For each of the three AROMA lines, we chose stylized, abstract depictions of the two main ingredients: olive leaves dancing with balsam flowers, bay leaves and golden sesame oil, and milk and honey. The typography is sharp and black, an interesting counterpoint to the bright colour palette of the graphic design.

Designed by 2yolk, Greece.

Aroma Aroma2 Aroma3 Aroma4 Aroma5

Featured on Package Inspiration

You may also like
Snacks & Desserts
Larabar
Food & Gourmet
À la eco
Snacks & Desserts
Marcella’s Authentic Mexican Tortilla Chips
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates