APRENDIZ  is a mezcal by destilería Santasabia. APRENDIZ transalates as apprentice: the goal was to create a friendly product that would feel as an introductory beverage for those who wish to start drinking mezcal . We developed the brand, original artowrk and label design based on the concepts of mystics, alchemy and pop culture . This way we aimed the brand to appeal to a contemporary market yet at the same time with a narrative that made references to a mysterious place of origin: A mystical, mysterious Oaxaca, México. As part of the communication design project we also developed the web design and overall narrative contents of the project.

Designed by: TORO PINTO, Mexico.

 

APRENDIZ

APRENDIZ 2

APRENDIZ 3

APRENDIZ 4

APRENDIZ 5

APRENDIZ 6

APRENDIZ 7

APRENDIZ 8

APRENDIZ 9

APRENDIZ 10

APRENDIZ 11

APRENDIZ 12

APRENDIZ 13

APRENDIZ 14

APRENDIZ 15

APRENDIZ 16

APRENDIZ 17

APRENDIZ 18

APRENDIZ 19

 

 

APRENDIZ

Featured on Package Inspiration

You may also like
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates