Designed by: Absolute Agency, Grégoire d’Otreppe, Belgium.

Anders is a highly innovative brewery that is committed to enriching the beer world. For the sake of Quality. Craftmanship. Experimentation. Tradition. Anders asked us to design the identity and label for their latest brew : the Tropical Milkshake IPA.

Absolute created both the label and the identity of this Tropical Milkshake IPA. Anders wanted a quirky design, illustrating the innovative ingredients that are used to produce this unique beer. Absolute answered with a vector design illustration, combining the ingredients with some summer style elements that express the identity and spirit of the beer. This original beverage was launched during the international Zythos Bierfestival in Leuven, Belgium. A perfect mix of tropical vibes, exotic fruits and pastel yet punchy colours!