Agency: Commence


Rebranding, illustration, packaging and web development for the sustainably-driven Barnacle Foods, bringing locally harvested ingredients to Alaska and beyond.

Hello brandmark
A bunch of barnacles
Barnacle Foods strives to keep the ecosystems they rely on for ingredients as healthy as they found them. Ensuring that these resources continue to flourish for future generations to enjoy. The Commence designers created a new logo that gives Barnacle Foods an organically recognizeable mark and scalable design system that reflects their company culture (and namesake).

Bold packaging for unique foods
The Commence designers collaborated closely on the project with founder Lia and operator Rosa to bring forth a unified family of packaging that shows their quirky personalities and culinary creative products.

How it began
With Bullwhip hot sauce
Barnacle Foods initially came to Commence back in 2019 to design a single label for their Bullwhip Hot Sauce. The brief was to feature a salty seaman and the Bullwhip Kelp ingredients. In addition to that, Commence pitched an illustration of a salty female character, fitting for the primarily women-lead company. The new hot sauce label and female character was a hit, and Barnacle wanted to build off this momentum!

Illustrated labels
Bullwhip women and seals too
The Commence designers created custom labels for all 16 core products; they created a flexible yet consistent design system. Each label features unique illustrations of original characters, Alaskan landscapes, and signature ingredients. The artwork illustrated around the bottles and jars builds on the brand’s narrative and encourages customers to pick up and turn them to discover more around the bend.


Alaskan kelp foods & sustainable packaging

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