Designed by: David Hovhannisyan

The Legend
Since ancient times fishermen and coastal inhabitants have used shark liver fat as a healing potion. It helped to heal wounds, strengthen the immunity and recover faster from an illness.

Akulavit
Illustrated through a graphical element looking like shark fin the predator became the central image of the concept, representing the power and the very high effectiveness of the preparation Akulavit. This is a strong and powerful image, that emphasizes the effectiveness of the product and furthermore helps to stand out on the competitive market.

Concept: New visual style
Zhiveli Akulavit form the series MultiVita