Aguardiente Llanero
Branding & Packaging Redesign
Packaging and branding redesign for Colombian aguardiente “Llanero”. The proposal looks to improve both the graphic and structural design of the product in order to make it competitive in an international level, through a complete re-styling that includes a new scene for the “cowboy” illustration (one that’s related to the Orinoquía’s regional sport: el coleo).
Designed by: Juan Jose Montes, Spain.