Inspired by the era of the milkman, I redesigned Anderson Erickson’s milk packaging. AE Dairy is still operated as a family farm, much smaller than other well known dairy brands. Their current packaging doesn’t capitalize on some of their biggest selling points, including their small-scale operation, and absence of antibiotics, pesticides, and growth hormones in their products.
Choosing a classic glass milk bottle as the container emphasizes the honesty and dependability of AE’s product. Besides replicating vintage milkman bottles, the transparency reiterates the quality and straightforward qualities that Anderson Erickson is all about. The ink stippled dairy cow illustration, cap ribbon, and bold colors make the product stand out amongst other brands on the shelf.
Designed by: Lauren Taylor, USA.