BOSS product packaging is made to appeal to the masculine market that I think the tea and lotion industry often ignores. The boxes and vellum wrapping provide a no nonsense approach to traditionally frilly products. Conceptually, the packaging utilizes interior pattern, wordplay, and locality to appear clean and sharp. The brand represents a line of products that allow men and women alike to indulge in the facade of masculinity.
Designed by: Katie Ladd, USA.