Creative Team: Nick Johnson, Paul Shipley, Ben Fearnley, UK.

Agency: LOVE.
Client: Haig Club (Diageo)

LOVE. were challenged to create a new addition to the Haig Club family. A new member of the Club at a more accessible price-point, but without any compromise on style.

We created a beautiful, contemporary bottle design with clean, straight edges & a stylish copper closure. Crafted in Haig Club’s iconic blue glass colour, inspired by whisky blender’s nosing glasses. The bottle fits comfortably in the hand, with a bold embossed texture running down both sides creating a tactile grip to improve handling & pouring.