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Client: &pizza
Creative Director: Heidi Guerard
Project Managers: Dana Fraser & Lauren Freundlich
Designer & Illustrator: James Bonilla
Photographer: Bryn Dunbar
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&pizza is a fast casual restaurant chain in the US with a nonconformist aesthetic that embraces local communities. I designed and illustrated labels for their custom beverages, &TEA.
Handcrafted in collaboration with Runningbird Tea Co., &TEA drinks are brewed from scratch using only a simple blend of natural ingredients.
The label artwork features a collage of cut paper, ink, and detailed illustrations of the tea’s ingredients. These allude to both the handcrafted nature of these products and the urban landscapes surrounding &pizza locations.
Ultimately, they chose to move towards another direction with the labels, and the project was canceled. However, the visual style and approach remains as a testament to the brand’s visual flexibility and advocacy for collaboration.