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Designed by: Indesign, Brazil
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Lowe was created with the proposal to bring a new gastronomic experience to customers. There are many flavors of gourmet jellies, which combined, form a perfect tune and explosion of flavor.
The visual identity created for the brand conveys this simplicity and refinement. The logo was thought to stand out in the main point of contact with the consumer: the adhesive labels applied in the beautiful glass jars. As the variety of products is large, each flavor received a number and a unique color (there are 5 families divided by 5 main colors). This way the consumer can easily store his favorite flavors and know which ones he has not yet tasted!
The care taken in promotional material, flyers, folders, banners, website design and even the company’s business card is a reflection of the care with which each jelly is made.