Concept

We were tasked with selecting aclient and creating a packaging concept for them. For my project I chose to go with the spice company. My concept was to create a look and feel that is different from other spice packaging in the market today. With this it was still important to keep it subtly tied to familiar packaging elements.

I decided to create special edition tour. To start it off I made the Braai Spice South Africa as this is inherintly South African and can’t really be linked to any european countries. Thereafter I selected 3 other countries to represent three spices.

To help inform my colour choices I utilised the 4 seasons which I linked to each one of the countries. With this it was still important to keep a link with some of the colours that are associated with the spice such as: Red for the colour of christmas spice and Green to represent the herbs.

For the main packaging the spice comes within a box that is held in a tin along with extra items. The secondary packaging consits of a tester bottle that features designs that can be collected as a part of a set.

Designed by: christiaan lourens, South Africa.