The challenge
To design a limited edition wine label for the Marketing Director of DGB. The design needed to be loosely based on his family story of the Rascal in the Vineyard who ate and knocked grapes off their vines during harvest time.
Solution
The main focus was to expose the “mystery” of the story through the die-cut of the Jaques’ iconic moustache on the wine label and greeting cards, as a clue to who “the Rascal in the Vineyard” really was (a person or a bird). The limited edition wine not only became a gift and greeting card, but also a unique identity for the client.
Designed by: Ilze Vermaak, South Africa.