The objective of this project was to design a traditional beer bottle label and carton based around the theme of “woodlands”. The concept developed from the idea of a rabbit’s foot as a good luck charm. The horseshoe seen on the neck label ties in with the notion of good luck charms and that if you drink this beer, perhaps you may just get lucky as the tongue-in-cheek brewing company name implies.
Designed by: Emily Alaggia, Canada.