Problem: Within the city of Stevens Point a new Soap company has rented a building in the downtown area, the Citizens National Bank at 1015 Main Street. The company has a final project but need a brand to accompany them. They have asked to have a brand produced for them and also packaging for the soap. This project will need to have research done on the building given to you. Through the research a brand will be built to resemble or have parts of the building present in the final product. Along with the brand packaging for the soap will be produced also. The building that I was given was originally a bank and now a music store. Walking up the building, the columns and pediment loom over a person in a classical style. From that I saw that the concrete cast eagle in the pediment is one of the most prominent parts of the building. From that I created the brand based off of an Eagle, naming it Eyas, a baby eagle, as a play on “baby smooth skin” motif. The company itself I designed to have a very different beauty perspective. The brand utilized different techniques to cleanse the body and help keep the skin smooth. One of the bars was an Activated Charcoal bar to help remove the toxins and substrates from inside the body after being absorbed through the skin. The other uses actual Lavender pods to help relieve stress through contact. The smells and “flavors” of the soap were chosen to help relax and calm the user from using the green tea extracts and other floral tones.
Designed by: Tim Zeszutek, USA.