DripJoy is perfecting the single-serve coffee experience by delivering pods of fresh, sustainably sourced coffee to customers’ homes each month.
Morning is complicated enough, so LRXD decided to enliven DripJoy wiithout saying much. Our design inspiration for its seven blends? The happy feeling imbued when great coffee’s within reach.
White packages contain color-coded panels—turquoise for Morning Joy, gold for Vanilla Jubilee—to convey information (flavor, strength, servings) on a need-to-know basis. Directions (“Load Joy, Drip Joy, Sip Joy”) can be comprehended before one’s first cup. A smiling-face icon created from DripJoy’s “y” seals the happy brand position.
Designed by: LRXD, USA.
Andy Dutlinger (Creative Director),
Brian Son (Designer),
Greg Lewis (Copywriter),
DripJoy (Client)