“Aleksandria” is a trademark that successfully finds its niche in the market and gets the attention of target audience. However, the product label was outdated and overloaded with unnecessary elements.
Public Group Strategic Branding Company decided to facilitate the packaging design and to narrow color scheme to two corporate colors of “Krynitsa” – white and green.
Design fits into the corporate identity of all company products, resembles previous package and at the same time forces the audience to look on the product from the new side.
Project Team:
JSC «Krynitsa»:
Brand Manager: Marina Manakova
Public Group Strategic Branding Company :
Project manager: Valentin Doukhnevich
Accounts: Kseniya Burkovskaya
Art direction: Vladimir Krutov
Graphic design: Anastasiya Pantsevich
Case by Veronika Zlobich.