AUGA is organic food brand from Lithuania. It comes from nature friendly farms and fields across the country making AUGA biggest organic food producer in Lithuania.
While creating packaging for all the products we kept in mind one idea: it should be clean and clear, just like environment where all the products grow.’
Packaging is divided in to two parts: sky and ground. “Ground” color represents product nature, it’s natural appearance, nutritional value. As “sky” is used to represent brand and product name.
Centre of the packaging always shows main hero – the product. So we see perfect balance surrounding a product.
Designed by: McCann Vilnius, Justė Step, Lithuania.