Design of the new Taylors of Harrogate international range, specifically for the US market. This range needed to look both premium and British without being twee so I chose the charcoal grey gave it a contemporary edge. Each carton has a pattern on the inside which is replicated on the lid in a gloss varnish. The green teas have one pattern, the herbals another and so on. The coloured band is designed to look as though it’s weaving in and out of the side panels and uses bright, flavour appropriate colours to ease navigation.
Designed by: Suzie Knight, United Kingdom.