NYC-based, Dutch design firm FormNation completed the visual design rebrand for their long-time client, hair care brand Uberliss. Uberliss requested a rebrand to feature a new look that is both sophisticated and upscale, suited for the most prestigious salons. ​
The product market is so saturated that brands need to differentiate themselves in more creative ways. So FormNation came up with a new design process that incorporates hand-drawn artwork and fashion-forward design to create something non-traditional for Uberliss.
The design included ​hand-drawn ​patterns for each ingredient based on what each product does with our hair – straightens, curls, dyes, washes, conditions.
FormNation divided the design into two lines: black bottles for the salons (UV proof) and white bottles for the consumer.
They ​created a top layer with information blocks and a layer underneath for graphics that can change with the trends based upon the playfulness of the brand.
Designed by: FormNation, USA.
Photographer: Lisa Klappe