We were commissioned by the Obi team in the USA to develop packaging for their new to world healthy probiotic soda.
Our design challenge was to marry scientific and healthy efficacy with sodas fun and vibrancy. Our solution utilised an abundance of white space on the label to deliver healthy efficacy – stark contrast to overly saturated coloured cans and labels of most US soda brands.
Designed by: The Creative Method | TCM, Australia.